5. A gift of gab for your dating app
Similar to many other industries, the digital dating industry is not immune to the rapid advances of Artificial Intelligence technologies. Moreover, this is just where AI is bound to make a major dent shortly.
There are several ways in which the arrival and the rapid rise of Artificial Intelligence can help you improve your dating app’s functionality, UX, and performance:
- A better matching algorithm
- Better control over user conduct
- Enhanced security
- Better enforcement of nudity-related regulations
- A gift of gab for your dating app
1. A better matching algorithm
Machine Learning can also be harnessed to analyze the vast variety of historical data amassed by your system with a view to calculating a more precise compatibility score. In plain language, ML can analyze the matches made in the application across several dozen diverse parameters, uncover any hidden dependencies, and then enrich your app’s matching algorithm with this knowledge. If you are not too familiar with Artificial Intelligence and Data Science, you can hardly ever imagine how sophisticated the whole thing can get and how appealing to your target audience it can be.
According to the Sydney Morning Herald, the Aussie’s most trusted dating site RSVP has been able to hike up their number of accepted conversation requests by some 80% by shifting from profile-based matching to behavior-based matching.